About Lovely AM


Our vision is simply to connect people with the nature, to inspire the world to live a simple and healthy lifestyle using products made of the finest natural ingredients, free of harmful chemicals and toxins.


Handcrafted in America using the finest natural ingredients, Lovely AM’s handmade soaps are sulfate-free, parabens-free, petrochemicals-free, and cruelty-free. They are also free of synthetic fragrances and synthetic cleansing agents.

Protect your skin from synthetic chemicals from the commercial soaps and switch to Lovely AM’s handmade soaps today. Our soap is made from scratch using cold process method, and taken over 6 to 8 weeks to cure and produced a gentle and mild soap bar for your skin. This curing process insures a milder, harder, long lasting bar with rich lather. All of the ingredients put in the soaps are carefully selected. We are committed to utilize only the safer and healthier materials to create quality products our customer can rely on.


Our story started from the co-founder’s skin problem. Her sensitive skin kept her from using many readily available skin conditioning products on the market, including liquid soaps and bar soaps. Every time she used one of these products, the harsh chemical additives and surfactants would cause painful skin reactions.

“After spending a considerable amount of time searching for answers, I came to realize that herbs, moisturizers, and natural oils are the best remedies for the skin. Out of desperation, I came up with the idea to create a unique line of handmade soap products for washing and bathing…

To further alleviate various uncomfortable skin conditions, I have also selectively added the finest natural ingredients into these soap products. I also added certain essential oils for scent and “food grade” colorants and natural herbs for coloring.”